HIP2021 paves the way for a resurgence of face-to-face fairs in Europe

Horeca Professional Expo 2021 (HIP2021), which was held for the fifth time in Madrid this year, is the first face-to-face fair held in Europe after the pandemic and paves the way for the revival of fairs in Spain.

Minister of Industry, Trade and Tourism Reyes Maroto; Isabel Díaz Ayuso, president of the Community of Madrid, and Begoña Villacís, Deputy Mayor of Madrid, demonstrating their support for the horeca industry and the revitalization of the fair activity.

Also, leading companies such as Campofrío, Deloitte, El Tenedor, Fagor, Grosfillex, Heineken, Oms y Viñas, Pascual, Rational, Unilever Food Solutions, Winterhalter, CaixaBank, Danone, Estrella Damm, Gallina Blanca, and Macro are the latest during the three-day HIP2021. They presented their innovations.