Lavazza Group and Alain Ducasse launch a new coffee range

Three years after the opening of La Manufacture de Café Alain Ducasse in France, Lavazza Group and Alain Ducasse have prepared an exclusive selection of quality coffee beans. Seven coffee bean flavors, each with different content options, await coffee lovers.

Lavazza officials, who say that the cooperation is built on the common values of both parties, list these values as ‘knowledge, quality and tradition’. The collaboration between Alain Ducasse and Lavazza Group Vice President Giuseppe Lavazza started in 2018. Giuseppe Lavazza said it is an honor to bring the two brands together with a new series called Le Café Alain Ducasse avec 1895, adding, “Alain Ducasse is admired worldwide for his universe of tastes, his pioneering and contemporary vision of classic French cuisine. The attention to know-how and quality is a value we share with this craftsman of good living and good food.”

Alain Ducasse and Giuseppe Lavazza have launched seven bean flavors, each with a different selection of ingredients. Products go through stringent checks to ensure the partnership meets all the criteria for the two brands. In addition, every stage of coffee production, from the selection of the coffee beans to the roasting and blending, is managed with an understanding of artisanal excellence.