Social Media and Restaurants: The Most “Instagrammable” Restaurant in the UK

The most photogenic restaurant in the world has been named, and a Mayfair hotspot has come out on top thanks to its quirky design details and striking colour palette. 

If you’ve been out for dinner lately, you’ve likely noticed that taking pictures of one’s food and surroundings has become part and parcel of eating out. Design and presentation has taken centre stage when it comes to restaurants, and as such it feels appropriate to count down the most “Instagrammable” venues on the planet, as ascertained by photo printing company Inkifi. Mayfair’s Sketch the number one most photogenic restaurant in the world, according to the research, a mainstay on Instagram feeds for several years now.

Sketch became famous for its striking pastel pink dining room, but actually boasts several different spaces, each with their own thoughtfully-designed, quirky characteristics.

According to Inkifi’s analysis, Sketch has featured in 83,045 posts in 2022 thus far, making it far and away the most-featured Michelin restaurant on Instagram. In second place is New York’s famous Eleven Madison Park, which is some way behind Sketch with 43,922 posts on Instagram so far this year. Rounding out the top three is Osteria Francescana in Modena, Italy with 38,071 Instagram posts in 2022.

Here is the rest of the top 10:

4. Pierre Gagnaire – Paris, France – 27,668

5. Arpége – Paris, France – 27,393

6. Martín Berasategui – Lasarte, Spain – 22,889

7. El Celler de Can Roca – Girona, Spain – 21,700

8. DiverXO – Tetuán, Spain – 21,326

9. Guy Savoy – Paris, France – 21,221

10. The French Laundry – California, USA – 20,875