Global coffee chain Starbucks has regained more than half of its same-store sales thanks to demand that comes as it reopens branches in the US and China. The firm, which launched its summer menu earlier than usual in the US, aims to attract customers with its new products.
The coffee chain, which launched its summer menu earlier than usual in the US, is aiming to grab customers’ attention by adding unicorn cake pop, iced guava passionfruit drink and grilled chicken and hummus protein box to its menu. Kevin Johnson, CEO of the big chain, which opened more than 85% of its branches in the U.S. through its modified operating method, wrote in a letter to employees on Thursday that the company recovered about 60% to 65% of same-store sales in the U.S. last week. According to Johnson, same-store sales are down only about 20% in China, where cafes have been reopened longer, “reflecting gradual improvements over the past several weeks,” CNBC reported.