UK bar owners struggle for equality in the sector with ‘Equal Measures’ campaign

Deano Moncrieffe, Director of Hacha Bar in Dalston, London, is launching the Equal Measures campaign this month to increase diversity in the hospitality industry and struggle racism.

“There was a bit of casual racism thrown in my direction while I was at work and I just thought, this keeps happening, and I keep seeing these things happen,” he said, speaking to The Caterer. “I thought, ‘something needs to be done here’. We need to work a lot harder to make sure that within the industry there’s a bit more education. What I want to do with this is highlight why diversity and inclusion and having people of colour represented in all different parts of hospitality will only be better for the hospitality industry.”

The first phase of Equal Measures will include group discussions over the next three months on what can be done better in the industry can do, and information will be given about the third phase of education. Phase two will launch in October, which coincide with Black History Month, and will focus on trade. The third phase, launching in 2021, will focus on education, such as activities on how to join catering colleges and improve the diversity of the hospitality industry. Moncrieffe will also ask companies to be more transparent about diversity and inclusion policies.