World of Wine, the largest tourism project launched in Europe, open this summer

Following five years of development and €105 million of investment, World of Wine (Wow), which is a collection of six immersive museum experiences, nine restaurants, bars, and cafes, event spaces, temporary exhibition space, retail outlets and a wine school, will open this summer.

Covering more than 55,000 square metres of restored and regenerated wine cellars, it is a new cultural district within the city and is one of the largest tourism projects to launch in Europe this year. Designed around a central open-air square to provide the best views over Porto and the Douro River’s stunning landscape, Wow will offer world-class experiences curated to appeal to a wide variety of visitors to the city.

Wow founder, Adrian Bridge, commented: “Through engaging cultural experiences, our goal at Wow is to help define Porto as a cultural destination, telling the story not only of wine for which the city is world famous, but also of the city, its people and their adventures across the ages. For any visitor to Porto or Portugal, Wow should be on their list of things to do and see.”